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Our business provides the ultimate sugar
experience - candy retailing of edible nostalgia in an environment
that is unique, fun and novel. Our customers range in age from
8 months to beyond 88 years, and have a zest for all things candy.
Our vision is to establish Sugar Mountain as the
retailer of choice for 'edible fun' while maintaining our uncompromising
principles as we grow. Our mission is to have a market presence encompassing
30 retail stores across North America by 2010.
In 1992 Sugar Mountain began in Toronto as a street level open-air
booth on trendy Queen Street West. Our founder outgrew that booth
and moved to a nearby storefront in early 1995.
The new, bigger space allowed the store to evolve and flourish. Like
a mouthful of Pop Rocks, Sugar Mountain's business exploded, developing
a near-cult like clientele with an unquenchable thirst for the sugar
experience.
Today, there are a total of 9 Sugar Mountain stores.
There are currently two stores in Toronto, three in Ottawa, one in
Waterloo, one in London, and two in Winnipeg. February of 2005 saw
Ottawa's third Sugar Mountain retail store open, in the Glebe .
Keep your eyes open,
more Sugar Mountain stores are on the way... maybe in an area near
you!
Our growth is attributed both to our customers' desire for unique
candy confectionery, as well as our commitment to provide a unique
experience surrounding the edible nostalgia we deliver.
Sugar Mountain has spent the last 10 years becoming a part of Toronto.
As such, Sugar Mountain has won the 'Best Candy Store' award from
NOW Magazine since the award began in 1996 (as well as EYE Magazine's "Best
Candy Store" award since it started the category in 1998). Sugar
Mountain has been deemed an authority on candy, sugar and nostalgia
across Metropolitan T.O., and as such we receive regular press and
media coverage.
Current marketing efforts see Sugar Mountain continuing
to capitalize on its goodwill within Toronto, and branding the organization
nationally as we expand into new markets. We are seeing a similar
interest and response by the media community in all of our expansion
markets to date.
Our stores are as much of a draw as the product
we bring to market - described as neo-carnival in décor and containing
every type of enticing confection known to mankind.
Mojos, grape-flavoured licorice (Sugar Mountain carries approximately
55 different flavours and lines of licorice), Candy Necklaces, Lola's,
Astro Pops, Swedish Berries, Curly Wurly's, Pez, Fun Dip, Chupa Chups
suckers (every flavour under the sun!), Penguin Bars, Big League
Chew, Wonka Bars, Popeye Candy Sticks (formerly Popeye Cigarettes),
Chocolate Covered and Yogurt Covered Pretzels, Garbage Candy, Pop
Rocks, Power Poppers, Tootsie Pops, just to name a very few. We even
carry an extensive line of Sea Monkey's for the nostalgia enthusiast.
We travel the world so we may provide our clientele with the ultimate sugar
experience - product in our stores is sourced from countries
such as South Africa, Mexico, England, Holland, Brazil, and the United
States.
Sugar Mountain retail store sales are divided
among a near even split between bulk and packaged candy, 51% packaged
candy (including beverages), and 49% bulk product. Approximately
40% of our inventory of packaged candy is imported from countries
outside of North America - South Africa, Great Britain, Brazil, Holland,
Finland and Switzerland to name just a few. Part of Sugar Mountain's
identifying attraction is our unique mix of products - we carry
a wide range of confectionery products not found amongst our competitors.
In addition to our retail store presence, Sugar Mountain operates
a healthy Business-2-Business operation,
supplying corporate clientele with custom Loot Bag orders, Gift Boxes
and specialty candy catering.
The Sugar Mountain personality consists
of friendliness, a sense of discovery and nostalgia, and being a
selection leader in category. The key elements of personality consist
of bright décor emulating
candy, clutter and nostalgia. Soft pastels compliment the bright
primary colours of candy and toys. The customer focus is on the product,
the shopping experience derived from the product, and of course the
delight in enjoying the product. |
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