Establish Sugar Mountain as the premier purveyor of the finest edible nostalgia in the world while maintaining our uncompromising principles as we grow. The following five guiding principles will help us measure the appropriateness of our decisions:

• Develop enthusiastically satisfied customers all of the time, engrossed in the sugar experience.
• Provide a great work environment and treat each other with respect and dignity.
• Apply the highest standards of excellence to sourcing, purchasing, and marketing our candy.
• Contribute positively to our communities and our environment.